It’s time to stop putting all your energy into attracting new clients. That is only half of the battle. You also need to devote time and effort to your clients once you get them in the door. Neglecting the clients in your pipeline by not investing in your client management is leaving money on the table, and lots of it.
Take a little journey with me. Let’s say a local amusement park just rebranded and opened up to the public last weekend. You’ve never been before, but keep seeing the commercials, emails, and social media ads, so you thought you’d give it a try. As you walk from the parking lot to the entrance of the amusement park, you get more and more excited. Yet, once you’re inside of the amusement park you notice that the rides are super old, there’s only one refreshment stand with limited offerings, and none of the attendees want to be there. That’s when you decide that this will be your first and last time there.