IN-STORE RETAIL MEDIA
Capture attention and drive conversion in the real world
Share your brand’s story with our customers and turn browsers into buyers in our stores.
Reach our customers in ways other channels can’t
High visibility
Large screens, engaging video formats, and small store layouts ensure your ads are seen and can leave a lasting impression.
Placement of screens varies by location.
Active shoppers
Our store visitors are household decision-makers with the power to make a big purchase.
Outcome-oriented
In-store retail media delivers measurable results including brand awareness and SKU-level sales lift.
In-store consumers are primed to buy
Did you know that major retailers, on average, attract 84%* more shoppers to their physical stores than to their websites?
Placement of screens varies by location.
80%
of retail sales happen in physical stores*
75%
of in-store shoppers pay attention to in-store advertising**
32%
of U.S. shoppers who discover products in-store buy them immediately*
*eMarketer
**Out of Home Advertising Association of America
Get unmatched scale in the retail marketplace
10K+ retail stores
35K+ screens
25M+ monthly visitors
Deliver measurable outcomes to your C-suite
- Sales lift Drive sales lift for specific products you promote as well as your entire lineup. Track your results with our first-party SKU-level transaction data.
- Consumer brand lift Raise familiarity with your brand or product among 25 million+ monthly visitors.
- Employee brand lift Keep your brand top-of-mind with retail associates and help them recommend your devices with ads that highlight features and benefits.
- Foot traffic liftUse near-store Digital Out-of-Home screens to drive foot traffic and supercharge brand and sales lift outcomes.
T-Mobile 's In-Store Retail Media offering generates results
Here are some success stories from select campaigns:
+15%
Lift in
purchase intent
+9.8%
Lift in
device-specific
sales
+59.5%
Lift in
brand sales
+50%
Lift in
feature reference
by employees