Mobile Advertising ID Opt Out

How we use aggregate information

T-Mobile Advertising Solutions develops and uses technology that 1) creates interest- and behavior-based audience segments, 2) drives targeted advertising campaigns, and 3) performs analytics services for advertising partners. When we sell audience segments, we do not sell information that directly identifies consumers, like name, address, or email. Rather, audience segments are associated with resettable advertising IDs. You can opt out of receiving this kind of targeted advertising or being included in analytics at any time. For more information, visit Personalized Ads and Offers and Analytics and Reporting.

What is an advertising ID?

Advertising IDs are pseudonymous, resettable identifiers that allow for personalized advertising on devices. Advertising IDs were developed to give users better control of advertising and provide developers with a standard system to monetize their apps.

How to find your device’s advertising ID

For Android devices, open the Settings app and tap “Ads.” Your advertising ID will be listed at the bottom of the screen. For iOS devices, your advertising ID is hidden by default and may be retrieved by installing a third-party app developed for that purpose.

How you can opt out

Enter your device’s advertising ID below to opt out.

Please note that (a) there will be a lag for an advertising ID to be removed from previously distributed targeting segments that are already active at the time when the opt-out is exercised and (b) opting-out will not block general advertisements that are sent at random and not tied to the perceived interest of the user of a particular device.