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Drivers
PREMIUM SUPPLY PACKAGES

Balance scale and performance

T-Mobile Advertising Solutions targets unique demo, interest, and intent-driven audiences across MetroZone supply to offer you data-infused packages in high-performance formats, including 300x250 and 320x50 banners with historical 0.56-0.64% CTRs.

Available through private auction or preferred deals exclusively on Google Ad Manager.

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Explore exclusive deals now

Inventory packages with Audience Overlays are available through private auction ($4 CPM) and/or Preferred Deals ($5 CPM). Available to all authorized buyers—all other MetroZone inventory is available in the open auction.

Contact t-ads-pmp@t-mobile.com for details or activation.

Popular audience overlays

Two people on a sofa playing video game

Entertainment

Group of people posing for a selfie at the airport

Travel

Two mountainbikers pausing outdoors to look at a smartphone

Sports & Recreation

Two people laughing and enjoying a meal on a patio in a city

Food & Wine

Additional audience overlays available

Icon of a head with a check mark placed over the top of it

Behavioral/Intent

  • Homeowners
  • Investors
  • Visa/Mastercard Owners
  • Apparel Shoppers
  • Back-to-School Shoppers
  • Catalog Shoppers
  • Home Improvement Shoppers
  • Pet Owners
Icon of a group of three people with a percent sign placed over the top of them

Demographic

  • 2 Adults in Household
  • Female 24-54
  • Gen Z Adults (18-24)
  • Male 18-24
  • Married
  • Spanish Speakers
Icon of a video game controller transmitting a signal

Interests

  • Arts & Crafts
  • Collectors
  • DIYers
  • Family
  • Fashion
  • Investing
  • Parenting
  • Sporting/Lifestyle
  • Tech
A mosaic of pictures representing the diverse Metro by T-mobile audience

The Metro by T-Mobile Audience

The MetroZone app is a one-stop shop for discovering news and entertainment for Metro by T-Mobile customers. With over 100M+ downloads and over 8.6M monthly active users, the MetroZone app gives advertisers opportunities to reach an engaged, young, and diverse audience.

Age

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18-34  39%
35-54  39%
55+  21%

Gender

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Female 54%
Male  46%

Marital Status

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Married  35%
Single  37%

Kids

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Under 18  56%

Geo Class

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Urban  31%
Suburban  47%
Rural  22%

HHI

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$75K+  15%

Power your campaigns with T-Mobile Advertising Solutions today

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