Our race to success in the Las Vegas Grand Prix.

The mandate from organizers of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX was straightforward: deliver a new kind of experience for F1 fans.

It was a high-speed challenge, but one we enthusiastically embraced—and exceeded by leveraging the industry-leading capabilities of our Ultra-Capacity 5G network.

As many as 300,000 fans hit the network en masse to track their favorite drivers racing around the streets of an entertainment capital already bustling with visitors. To serve those fans, the race’s organizers sought a unique, first-of-its-kind experience that brought spectators closer to the action. The event also required a robust network for the vendors of food and merchandise to process credit card purchases on hundreds of point-of-sale devices.

To achieve those goals, we leveraged our 5G Advanced Network Solutions (5G ANS), which integrated a range of technologies into a single network that eliminated key pain points, streamlined network management, and reduced costs.

“Success would have been completely impossible without a partner like T-Mobile,” said Emily Prazer, Chief Commercial Officer of the Las Vegas Grand Prix, Inc.

Delivering a fan-connected grand prix also required building out the area’s Wi-Fi capabilities for anyone needing connectivity by means other than a cellular link. The e-ticketing system, for instance, worked over a Wi-Fi network augmented by access points installed at entrances to the event. E-ticketing went off without a hitch, as did other critical back-of-the-house functions.

Putting it all together required close coordination and collaboration with our customer, an approach we take with every T-Mobile for Business mission. We set up a war room in Henderson, Nevada, just outside Las Vegas, to monitor operations during the event. And our field technicians were strategically located around the track to respond in real time if needed.