UN-CARRIER HISTORY

We changed wireless for our customers.

Un-carrier has become synonymous with 100% customer commitment. We set out to change the game, and the results speak for themselves. See the moves that got us to where we are today.

We radically reinvented customer service.

A re-invention of the old, broken customer service model. We provide a total experience that includes best-in-class, personalized support from T-Mobile experts when needed.

Relive the revolution.
One Un-carrier move at a time.

We set out to relieve our customers' pain points and ended up changing the wireless industry for good. Look back and at how the Un-carrier grew with each industry-shattering move.

Netflix on Us

T-Mobile’s family plans come with Netflix at absolutely no extra charge.

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Taxes & Fees Included

No more surprise charges on your monthly bill. We included all sales taxes, surcharges, and regulatory fees on select plans. What you see is what you pay.  

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Unlimited Talk, Text, & Data

We introduced a signature unlimited plan that abolished data limits forever.

 

Unlimited data on our network. During congestion, the small fraction of customers using >50GB/mo. may notice reduced speeds.

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T-Mobile Tuesdays

Loyalty programs usually mean you have to spend more to get rewarded. At T-Mobile, Tuesday means getting thanked with free stuff and great deals from your favorite brands—just for being a customer.

 

Qualifying plan required.

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Binge On 

Giving customers more of what they crave, we offered unlimited streaming video from top services.

 

Detectable video typically streams at DVD quality (480p).

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Mobile Without Borders

Customers were paying extra when in Canada and Mexico. We got rid of that by eliminating high-speed data roaming charges and added unlimited talk and text roaming.

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JUMP! On Demand

We removed upgrade pain, again! We expanded JUMP! to let customers upgrade their phones whenever they want, up to once every 30 days.

 

Qualifying JUMP! On Demand device required; payments must be current.

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Un-carrier for Business 

Business customers deserve the same treatment as consumers. It’s why we introduced simplified pricing and 24/7 support.

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Data Stash

We were never fans of "use it or lose it" and neither were our customers. So we let unused high-speed data carry over month to month for up to one year.

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Wi-Fi Unleashed

Instead of adding charges, we removed them! We introduced Wi-Fi Calling for all, and customers on Gogo-equipped U.S. flights got free texting and visual voicemail included in their plan.

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Carrier Freedom

Wanted to break up with your current carrier? We decided to pay off ETFs or outstanding device payments for qualified customers who switched.

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Music Freedom

We set music free from data constraints! Our customers rock, so we decided streaming music from top services should no longer count against data usage.

 

Qualifying plan required.

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Simple Global

Staying connected abroad shouldn't be another travel expense. We offered our customers unlimited data at 2G speeds and texting in 215+ countries and destinations.

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JUMP!

Upgrades for all! We decided to let customers upgrade as soon as they paid off half their device. 

 

Qualifying JUMP! On Demand device required; payments must be current.

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Simple Choice

No contracts. No Limits. No overages. Customers were no longer locked into their carrier.

 

On all T-Mobile plans, during congestion, the small fraction of customers using >50GB/mo. may notice reduced speeds until next bill cycle due to prioritization.

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